Fleetwood Electronics was founded in the 1950's and has been designing and manufacturing people and asset tracking devices for hospitals for decades.

The Heel Virtual Dog Leash™ includes patent pending technology that we've previously used in healthcare.

Heel™ products are designed, manufactured, and shipped from the Fleetwood Electronics facility in Holland, MI USA.

With over 50 years experience manufacturing electronic products, we ensure every device is built to spec, with exceptional quality and fast delivery.

As outdoor-loving dog owners, we're dedicated to helping people live more adventurous, active lives with their dogs at their side.

All of Heel's products are tested with our own dogs to ensure that the product experience exceeds expectations.