• Heel™ logo with green text

Welcome to Heel™. We are proud to introduce you to a world where innovation meets our love for our dogs.

  • Woman and dog sleeping on a sleeping bag

    We're dog people.

    As outdoor-loving dog owners, we're dedicated to helping people live more adventurous, active lives with their dogs at their side.

    All of Heel's products are tested with our own dogs to ensure that the product experience exceeds expectations.
  • We're Engineers.

    Heel™ is a brand born from the expertise and passion of the Fleetwood Electronics team.

    Fleetwood Electronics, a trusted name in electronic device design since the 1950's, has a rich history of excellence in crafting cutting-edge technology.
    Visit fleetwoodelectronics.com 
  • Built in the USA.

    Heel products are designed, manufactured, and shipped out of the Fleetwood Electronics facility in Holland, MI USA.

    With over 50 years experience manufacturing electronic products, we ensure every device built to spec, with exceptional quality and fast delivery.
  • We aim to please.

    Our staff is small but mighty. If you have any issues, reach out to us at hello@heel.dog